How Saint helped Elura achieve 55% sales growth

Elura, a modern jewelry brand designed for everyday elegance, approached us with a mission: to become the go-to destination for fine, affordable jewelry that seamlessly combines luxury with accessibility. Like Mejuri, Elura’s vision was to create pieces that feel personal and elevated while empowering customers to embrace their unique style.

Our challenge was to help Elura carve out a strong digital presence that reflected the brand's commitment to craftsmanship, while also driving awareness, engagement, and ultimately, sales.

The Challenge:

Standing out in a crowded market

The jewelry industry is incredibly competitive, with brands constantly vying for the attention of style-conscious consumers. Elura needed to differentiate itself while remaining accessible. The challenge was clear: how could we communicate the brand’s high-quality craftsmanship, premium materials, and modern aesthetic, while making it feel attainable and approachable to a broad audience?

The Solution:

A tailored digital strategy

We approached Elura’s brand growth with a full suite of services that spanned brand strategy, website design, social media, SEO, and paid media. Our goal was to combine modern, refined design with data-driven marketing techniques that would resonate with their target demographic.

1. Brand strategy & identity: A modern classic

Our team worked closely with Elura to define its voice and visual identity. The goal was to convey the brand's sophistication while maintaining a fresh, contemporary edge.

• Messaging: Developed a brand voice that emphasizes inclusivity, modern luxury, and personal empowerment, positioning Elura as the choice for women who value timeless elegance.
• Visual Aesthetic: Designed an elegant, minimalist visual style with soft tones, sleek typography, and striking imagery that reflected the beauty and craftsmanship of each piece.

2. Website redesign: An intuitive, premium shopping experience

Elura’s online store was revamped to provide a seamless, user-friendly experience that matched the brand’s elevated image. We focused on creating a shopping journey that felt personal and intuitive, encouraging conversion without sacrificing the brand's refined aesthetic.

• Custom Jewelry Explorer: Introduced a feature that helped users filter and find their ideal jewelry pieces by style, occasion, and metal type, leading to a 35% increase in average session time.
• Streamlined E-Commerce: Optimized the checkout process, reduced friction in purchase flow, and improved mobile responsiveness, resulting in a 25% decrease in cart abandonment rates.
• Premium Product Pages: Designed detailed product pages with high-quality images, 360-degree views, and size guides to provide a luxurious online shopping experience.

3. Social media strategy: Building a community of style enthusiasts

Social media became the heart of Elura’s brand engagement. We created a dynamic strategy that not only showcased Elura’s pieces but also built a community around the brand’s values and lifestyle.

• Instagram Campaigns: Crafted aspirational content that highlighted customer testimonials, behind-the-scenes craftsmanship stories, and styled photoshoots, resulting in a 40% increase in followers.
• Influencer Partnerships: Collaborated with micro and mid-tier influencers to authentically promote the brand, leading to a 50% increase in user-generated content and organic brand mentions.
• Social Commerce: Integrated Instagram’s shopping feature, allowing customers to purchase directly from posts, which boosted social media-driven sales by 30%.

4. SEO & content marketing: making Elura discoverable

To elevate Elura’s organic reach, we executed a robust SEO strategy, focusing on high-value keywords in the jewelry industry while staying true to the brand’s voice and target audience.

• Keyword Optimization: Targeted long-tail keywords such as “affordable luxury jewelry” and “minimalist fine jewelry” to ensure Elura ranked higher in relevant searches, driving a 50% increase in organic traffic.
• Blog Content: Created engaging articles around jewelry care tips, styling advice, and the stories behind each piece. These articles resonated with Elura’s customers and led to a 20% increase in organic search visibility.
• On-Page SEO: Optimized product pages, category pages, and the blog with effective SEO practices, improving Elura’s search rankings for targeted keywords.

5. Paid media: Targeted campaigns driving immediate impact

To accelerate growth and reach new customers, we used paid media to complement organic efforts. Our strategy focused on high-conversion keywords, customer demographics, and strategic retargeting.

• Google Ads: Implemented a Google Search campaign targeting high-intent jewelry keywords, achieving a 5:1 return on ad spend (ROAS) for product-focused campaigns.
• Facebook & Instagram Ads: Designed visually compelling ads that highlighted new collections, seasonal promotions, and best-sellers, increasing paid media-driven sales by 40%.
• Retargeting Campaigns: Launched retargeting ads that reminded potential customers about their abandoned carts, generating a 20% lift in conversions from previously engaged users.

6. Email marketing: Nurturing loyalty through personalized communication

Email marketing was essential in driving repeat business and maintaining engagement with Elura’s growing customer base. We implemented personalized, timely email campaigns that kept the brand top-of-mind.

• Personalized Newsletters: Sent curated product recommendations, restock alerts, and styling tips based on user preferences, increasing open rates by 35%.
• Post-Purchase Campaigns: Developed a series of follow-up emails that encouraged customers to share their purchases on social media and review their products, leading to a 20% increase in customer reviews.
• Exclusive Promotions: Delivered VIP offers and early access to new collections for loyal customers, boosting repeat purchases by 30%.

The results:

Elevated sales and brand presence

Our work with Elura resulted in measurable growth, not only in revenue but in brand loyalty, social media engagement, and long-term customer retention.

• Sales Growth: Increased online sales by 55% within the first 6 months of the new strategy.
• Social Media Growth: Grew Instagram followers by 70% and engagement rates by 50%.
• Organic Traffic: Boosted organic traffic by 60% through targeted SEO strategies.
• Customer Retention: Increased repeat purchases by 40% through personalized email marketing campaigns.

Client testimonial:

A beautiful partnership

“Saint truly understood our vision from day one. They helped us craft a brand that’s both timeless and modern, all while driving tangible results. Their approach was thoughtful, strategic, and creative—we couldn’t have asked for a better partner in our growth.”
– [Client Name], Founder, Elura

Conclusion:

A modern jewelry brand with timeless appeal

Through our collaboration with Elura, we created more than just a digital presence; we helped build a lasting, meaningful connection between the brand and its customers. By blending sophisticated design with strategic marketing, we enabled Elura to scale while remaining true to its identity as a modern, luxury jewelry brand.