Daito – Brewing success with Saint’s data-driven digital marketing

The Challenge:

Standing out in a competitive coffee market

The coffee industry is saturated with global giants and local favorites, making it difficult for new chains to carve a unique identity. Daito needed to differentiate itself while growing its customer base both offline and online. They wanted to highlight their ethical sourcing and modern vibe to appeal to socially conscious and trend-savvy customers.

The Solution:

A multi-layered marketing campaign

Saint partnered with Daito to develop a robust strategy that blended branding, customer engagement, and sales optimization across all touchpoints.

1. Branding and storytelling: Elevating the Daito experience

We crafted a compelling narrative that centered on Daito’s commitment to ethical sourcing, quality, and community.

• Brand Story: Highlighted their direct relationships with farmers and dedication to sustainability.
• Visual Refresh: Created a vibrant, modern aesthetic that aligned with their café interiors.
• Content Campaigns: Shared stories of the farmers behind the beans, resonating with eco-conscious customers.

2. Local SEO: Driving foot traffic to cafés

We optimized Daito’s online presence to connect with customers in key cities and neighborhoods.

• Google My Business: Optimized profiles for all locations, boosting search visibility by 50%.
• Geo-Targeted Ads: Launched location-based ads to attract nearby coffee lovers.
• Customer Reviews: Strategically encouraged reviews, increasing ratings and local trust.

3. Social Media: Building a loyal following

Daito’s Instagram and TikTok became platforms for showcasing its aesthetic and engaging with a younger audience.

• Instagram Growth: Increased followers by 75% with high-quality imagery and behind-the-scenes content.
• TikTok Campaigns: Created viral videos, including latte art challenges and barista tips, achieving 1M+ views.
• Interactive Stories: Used polls and quizzes to boost engagement by 60%.

4. Paid Media: Fueling immediate growth

Saint ran a series of data-driven paid campaigns to accelerate customer acquisition and highlight new store openings.

• Google Ads: Targeted high-intent keywords like “best coffee shop near me,” driving a 40% boost in foot traffic.
• Social Ads: Showcased limited-time offers and new menu items, resulting in a 30% CTR increase.
• Promotions: Featured grand opening discounts and referral programs to incentivize visits.

5. E-Commerce Growth: Taking coffee home

We launched an online store for Daito’s exclusive coffee blends, merchandise, and brewing tools, turning in-store fans into online customers.

• Shop Launch: Designed a seamless e-commerce platform, driving 35% of total sales within the first quarter.
• Email Marketing: Introduced a loyalty program that boosted repeat purchases by 40%.
• Content Marketing: Created brewing guides and pairing tips to enrich the customer experience.

6. Email Marketing: Connecting with customers

Saint developed targeted email campaigns to drive engagement and sales while fostering a sense of community.

• Subscriber Growth: Grew the email list by 50% with enticing sign-up incentives.
• Personalized Campaigns: Sent tailored recommendations based on customer preferences, achieving a 20% increase in open rates.
• Exclusive Offers: Shared location-specific promotions to drive in-store visits.

The Results:

Growth brewed to perfection

Saint’s holistic approach delivered measurable success for Daito:

• Sales Growth: Increased online and in-store sales by 60% within six months.
• Social Media Impact: Instagram followers grew by 75%; TikTok videos reached over 1M views.
• Organic Traffic: Boosted website traffic by 50% through SEO and content marketing.
• Customer Loyalty: Increased repeat purchases by 40% via targeted email campaigns.

Client Testimonial:

A perfect blend

"Saint transformed our vision into reality. Their creative strategies and innovative marketing helped us grow both online and in-store. The results were far beyond our expectations!"
– [Client Name], CEO, Daito

Conclusion:

Brewing a legacy of success

Through strategic branding, digital marketing, and e-commerce optimization, Saint helped Daito establish itself as a go-to coffee chain for quality and community. Whether in-store or online, Daito’s customers now enjoy an elevated coffee experience—and keep coming back for more.