AESOP. Wines© achieved a 45% sales growth through Saint’s innovative digital marketing strategy

When AESOP. Wines© came to us, they weren’t just looking for a typical marketing agency. They wanted something special, a partner that could elevate their brand from the cellar to the spotlight. As a premium wine brand with a focus on luxury, quality, and experience, AESOP. Wines© needed a strategy that reflected these values in every aspect of their digital presence. And that’s exactly what we delivered.

The Challenge:

Standing out in a crowded market

The wine industry is as rich in history as it is in competition. AESOP. Wines© wanted to capture the attention of high-end wine lovers, creating a brand that felt exclusive, luxurious, and authentic. But how do you stand out when there are hundreds of wineries, each boasting a story of tradition and craftsmanship?

We knew that creating an experience worthy of their brand would require a combination of creative storytelling, cutting-edge digital marketing, and data-driven strategies. Our goal wasn’t just to raise awareness—it was to build a community of wine lovers who would return again and again for the taste, the experience, and the connection.

Our Full-Service Approach

Brand Strategy & Positioning: A toast to luxury

Our first step was to dive deep into the brand’s identity. AESOP. Wines© needed a voice that resonated with their luxury clientele, and a visual identity that embodied sophistication. We created a premium, timeless brand aesthetic—from a sleek logo and elegant packaging to a refined digital presence that spoke to their values of craftsmanship, sustainability, and exclusivity.

• Brand Messaging: The message was clear—AESOP. Wines© is about more than just wine; it’s about a way of life. We crafted a story that celebrated both the art of winemaking and the modern luxury lifestyle.
• Visual Identity: The new logo and packaging were designed to reflect the elegance and quality of the wines. Every detail, from the fonts to the color palette, was carefully selected to ensure the brand conveyed its upscale nature.

Digital Marketing Strategy: Mixing the perfect cocktail of success

Next, we crafted a digital marketing strategy that would pair perfectly with AESOP. Wines©' premium positioning. We took a multi-channel approach that leveraged SEO, paid media, social media, and email marketing to create a seamless customer journey. Everything was integrated, from the first Instagram post to the final checkout.

• SEO Strategy: We knew that in order to stand out, AESOP. Wines© needed to be found. We researched high-value wine-related keywords and optimized the site, creating engaging content that would attract and retain customers. Over time, this strategy would boost organic traffic and increase visibility in an overcrowded market.
• Content Marketing: The content didn’t just inform; it told a story. We created blog posts, social media content, and email newsletters that brought the brand’s story to life—showcasing wine education, behind-the-scenes looks at the vineyard, and exclusive events.

Social Media: Sipping from the social cup

Social media became a critical tool for building community and brand loyalty. With Instagram, Facebook, and TikTok as our primary platforms, we curated an experience that highlighted AESOP. Wines©’ exclusivity, craft, and luxury.

• Engagement: We didn’t just post pretty pictures; we sparked conversations. AESOP. Wines©’ followers became part of the brand story, engaging in discussions about the best pairings, wine education, and exclusive events.
• Content Creation: From stunning wine photography to live tasting events, we used the visual power of social media to make AESOP. Wines© a name to remember. Instagram Stories and TikTok videos brought fans closer to the brand and offered a taste of the brand’s luxury lifestyle.

Paid Media: The campaigns that brought in the corked sales

It wasn’t enough to rely solely on organic growth. We needed to accelerate AESOP. Wines©’ visibility through strategic paid media campaigns. With Google Ads and highly-targeted Instagram and Facebook Ads, we ensured that the brand wasn’t just seen—it was sought after.

• Google Ads: We set up paid search campaigns targeting high-intent keywords for wine lovers and premium wine shoppers. Our paid search strategy drove significant traffic to the website and increased online sales by positioning AESOP. Wines© front and center for those actively searching for high-quality wines.
• Social Media Ads: Through highly-targeted social media campaigns, we reached luxury wine aficionados and enthusiasts, engaging them with exclusive offers, new wine releases, and brand stories.

Email Marketing: Bottling the experience

Email marketing was another key ingredient in our full-service offering. AESOP. Wines© needed more than just a sales email—they needed an experience. We developed personalized email campaigns designed to nurture relationships with customers and keep them coming back for more.

• Personalized Emails: We designed tailored email sequences for new subscribers, loyal customers, and those who attended wine tastings. Whether it was an exclusive offer or a behind-the-scenes look at the vineyard, these emails added value beyond just sales pitches.
• Automated Workflows: Automated emails helped AESOP. Wines© keep customers engaged, with workflows for abandoned carts, event reminders, and personalized recommendations based on past purchases.

Conversion Rate Optimization: The final pour

Once traffic started pouring in, the next challenge was converting visitors into customers. We optimized the website to make the buying experience as seamless as possible. Every page, from the landing pages to the checkout, was carefully optimized for both usability and aesthetics.

• Landing Page Optimization: By improving page load times, simplifying navigation, and ensuring clear calls to action, we reduced friction in the buying process. This resulted in a 35% increase in conversions within the first quarter.
• A/B Testing: We continuously tested different versions of the product pages and checkout process to find the most effective approach, ensuring that every click had the potential to turn into a sale.

The Results:

The proof is in the wine glass

The numbers speak for themselves. AESOP. Wines© saw impressive growth across all digital channels, proving that a holistic approach to digital marketing can produce exceptional results.

• Organic Traffic: A 60% increase in organic traffic, driven by strategic SEO efforts.
• Paid Media: A 5:1 return on ad spend (ROAS), demonstrating the effectiveness of our targeted paid campaigns.
• Social Media Growth: A 40% increase in social media engagement, with Instagram and TikTok being key drivers of brand awareness.
• Email Marketing: An average email open rate of 40% and a 15% click-through rate, with emails driving 20% of overall revenue.

Client Testimonial:

A toast to success

"Partnering with [Agency Name] has been one of the best decisions we’ve made for AESOP. Wines©. Not only did they help us refine our brand, but they also took our digital presence to new heights. The results speak for themselves—our sales have increased, our community is stronger, and we’ve built lasting relationships with our customers. Cheers to that!"
– [Client Name], AESOP. Wines©

Conclusion:

A perfect pairing

In the end, AESOP. Wines© got more than just a marketing strategy. They got a comprehensive, integrated digital presence that reflected their brand’s premium value. Through creative storytelling, smart SEO, targeted paid media, and engaging social media campaigns, we were able to elevate AESOP. Wines© to new heights in the digital world—proving that when strategy meets creativity, the results are truly exceptional.

AESOP. Wines© is now positioned as a leader in the luxury wine industry, with a stronger digital presence and a loyal following of wine connoisseurs. And this is just the beginning.